This Privacy Policy describes how Plus Value International (trading as "Plus Value India"), a sole proprietorship under the legal name Heena Nitin Parmar, ("we," "us," or "our") collects, uses, stores, shares, and protects your personal information when you visit, browse, or make a purchase from www.plusvalueindia.com (the "Site"). This policy applies to all digital personal data collected through the Site, our communications channels (including Email, SMS, and WhatsApp), and any related services.
This Privacy Policy is published in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act") and the DPDP Rules, 2025, the Information Technology Act, 2000 and the rules made thereunder, and the Consumer Protection Act, 2019, and forms a standalone notice separate from our Terms and Conditions.
By using the Site or providing your personal data to us, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. Where we rely on your consent for processing, you have the right to withdraw that consent at any time (see "Your Rights" below).
For the purposes of this Privacy Policy:
"Data Fiduciary" refers to Plus Value International, being the entity that determines the purpose and means of processing your personal data.
"Data Principal" refers to you, the individual whose personal data is being collected and processed.
"Data Processor" refers to any third party that processes personal data on our behalf under a valid contract.
"Personal Data" means any data about an individual who is identifiable by or in relation to such data, and includes both Device Information and Order Information as described below.
When you visit the Site, we automatically collect certain information about your device and browsing activity, including your web browser type and version, IP address, time zone setting, cookie data installed on your device, the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site (collectively, "Device Information").
We collect Device Information using the following technologies:
Cookies are small data files placed on your device or computer that often include an anonymous unique identifier. They help us recognise your browser, remember your preferences, and enhance your browsing experience. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
Log Files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels are electronic files used to record information about how you browse the Site and to measure the effectiveness of our marketing campaigns.
When you make a purchase or attempt to make a purchase through the Site, we collect the following information from you: your name, billing address, shipping address, payment information (including credit/debit card details or UPI information), email address, and phone number (collectively, "Order Information").
When you contact us via email, phone, or WhatsApp for consultations, support, or grievances, we may collect the content of your communications along with your name and contact details.
For the purposes of this Privacy Policy, "Personal Data" refers collectively to Device Information, Order Information, and Communication Information.
We collect and process your Personal Data only for specific, clear, and lawful purposes. The table below outlines each purpose and the corresponding lawful basis under the DPDP Act:
Order Fulfilment: We use your Order Information to process your payment, arrange shipping, provide invoices and order confirmations, and communicate shipping and tracking updates via Email, SMS, and WhatsApp. Lawful basis: Performance of a contract with you.
Customer Communication: We use your contact details to respond to your enquiries, provide product guidance and free expert Vastu consultations, and send order-related notifications. Lawful basis: Performance of a contract / Consent.
Fraud Prevention and Security: We use your Device Information (in particular, your IP address) and Order Information to screen orders for potential risk, fraud, or misuse. Lawful basis: Legitimate use for compliance with law.
Site Improvement and Analytics: We use Device Information to generate analytics about how customers browse and interact with the Site, and to improve and optimise our product offerings and user experience. Lawful basis: Consent.
Marketing and Advertising: Where you have given us your consent, we use your Personal Data to provide you with targeted advertisements, marketing communications, or information about our products and services that may be of interest to you. Lawful basis: Consent.
Legal and Regulatory Compliance: We may process your Personal Data to comply with applicable laws, respond to lawful requests from authorities (such as subpoenas or search warrants), or to protect our legal rights. Lawful basis: Compliance with applicable law.
We do not process your Personal Data for any purpose beyond what is specified above unless we obtain your fresh consent.
Where we rely on consent as the lawful basis for processing, we will seek your clear, informed, and specific consent before collecting or processing your Personal Data. You have the right to withdraw your consent at any time by contacting us at the details provided in Section 12 below, or by using any opt-out mechanism provided at the point of data collection.
Upon withdrawal of consent, we will cease processing your Personal Data for the relevant purpose and erase such data in accordance with Section 8 of this Policy, unless retention is required by law. Please note that withdrawing consent will not affect the lawfulness of processing carried out before the withdrawal, and withdrawal of consent is as easy as giving consent.
We may share your Personal Data with the following categories of third parties, each bound by contractual obligations to process data securely and only for the purposes specified:
E-Commerce Platform Provider: We use Shopify to power our online store. Shopify processes your data in its capacity as a Data Processor on our behalf. You can read more about how Shopify handles personal data here: https://www.shopify.com/legal/privacy.
Analytics Provider: We use Google Analytics to understand how customers use the Site. You can read more about how Google handles personal data here: https://www.google.com/intl/en/policies/privacy/. You may opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Payment Processors: Your payment information is processed by third-party payment gateways to facilitate secure transactions. We do not store your full credit/debit card details on our servers.
Shipping and Logistics Partners: Your name, shipping address, phone number, and order details are shared with our logistics partners for the purpose of delivering your orders.
Communication Platforms: We use WhatsApp and SMS service providers to send you order updates and respond to your queries.
Legal and Regulatory Authorities: We may share your Personal Data with government authorities, law enforcement agencies, or courts in compliance with applicable laws and regulations, or in response to a lawful request such as a subpoena or search warrant.
We do not sell, rent, or trade your Personal Data to any third party. All Data Processors engaged by us are bound by valid written contracts that include appropriate security provisions, breach notification obligations, and data handling requirements as mandated under the DPDP Act and DPDP Rules.
We may use your Personal Data to provide you with targeted advertisements or marketing communications that we believe may be of interest to you, based on your browsing behaviour and preferences. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising using the following links:
You may also opt out of certain advertising services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
We take the security of your Personal Data seriously. We have implemented appropriate technical and organisational measures to protect your Personal Data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls and authentication mechanisms, regular security assessments and vulnerability testing, and security logging and monitoring, with logs retained for at least one year.
Our security practices and procedures are aligned with IS/ISO/IEC 27001 standards. All Data Processors engaged by us are contractually required to maintain equivalent levels of security.
Despite our best efforts, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your Personal Data, we cannot guarantee its absolute security.
We retain your Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:
Order Information is retained for the duration necessary to fulfil your order and thereafter for such period as may be required under applicable tax, accounting, and regulatory laws.
Device Information and Analytics Data is retained for a period not exceeding [insert retention period, e.g., 24 months] from the date of collection, unless a longer period is required by law.
Communication Records are retained for as long as necessary to resolve your query or grievance and for such additional period as may be required by law.
Upon the fulfilment of the purpose for which your data was collected, or upon your request for erasure (where no legal obligation requires continued retention), we will erase your Personal Data from our systems within a reasonable timeframe. You may request erasure by contacting us at the details provided in Section 12 below.
Your Personal Data may be transferred to and processed in countries outside India, including but not limited to the United States and Canada, where our service providers (such as Shopify, Google, and payment gateways) maintain servers and operations. Such transfers will be made only to countries or territories permitted under the DPDP Act and in compliance with any restrictions notified by the Central Government of India from time to time. We ensure that appropriate contractual safeguards are in place with all recipients of your data outside India.
Under the DPDP Act, 2023, you have the following rights:
Right to Access: You have the right to obtain a summary of your Personal Data that we hold, along with information about the processing activities undertaken.
Right to Correction and Updating: You have the right to request the correction, completion, or updating of your Personal Data that is inaccurate, incomplete, or outdated.
Right to Erasure: You have the right to request the erasure of your Personal Data, subject to applicable legal retention requirements.
Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw consent at any time. Withdrawal shall be as easy as giving consent.
Right to Grievance Redressal: You have the right to lodge a grievance regarding the processing of your Personal Data through the mechanisms described in Section 12 below.
Right to Nominate: You have the right to nominate another individual who may exercise your rights in the event of your death or incapacity.
If you are a resident of the European Economic Area, you may additionally have rights under the General Data Protection Regulation (GDPR), including the right to access, rectification, erasure, restriction of processing, data portability, and objection to processing. Please note that your information may be transferred outside Europe, including to India, the United States, and Canada.
To exercise any of these rights, please contact us using the details provided in Section 12.
The Site is not intended for individuals under the age of 18 years. We do not knowingly collect Personal Data from children under 18 without verifiable parental or guardian consent. If we become aware that we have collected Personal Data from a child without appropriate consent, we will take immediate steps to erase such data from our systems. If you are a parent or guardian and believe that your child has provided us with Personal Data, please contact us at the details provided in Section 12.
In compliance with the DPDP Act, 2023 and the DPDP Rules, 2025, we have established a grievance redressal mechanism. All data-related grievances will be acknowledged and resolved within 90 days of receipt.
For any questions, concerns, or complaints regarding this Privacy Policy or the processing of your Personal Data, you may contact us as follows:
General Enquiries:
Plus Value International 5076, 3rd Floor, Rustomjee Eaze Zone Mall, Above Kalki Showroom, Opp. Noble Chemist, Opp. Rustomjee Ozone Towers, Malad West, Mumbai – 400064, Maharashtra, India Email: info@plusvalueindia.com Phone: +91-9967433501
Grievance Officer / Data Protection Contact: Jeavin Parmar, Grievance Officer Plus Value International 5076, 3rd Floor, Rustomjee Eaze Zone Mall, Above Kalki Showroom, Opp. Noble Chemist, Opp. Rustomjee Ozone Towers, Malad West, Mumbai – 400064, Maharashtra, India Email: info@plusvalueindia.com (Subject Line: "Privacy Grievance") Phone: +91-9967433501
If you are not satisfied with our response, you may escalate your complaint to the Data Protection Board of India as established under the DPDP Act, 2023.
Please note that we do not currently alter our Site's data collection and use practices in response to "Do Not Track" signals from your browser.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational or regulatory reasons. Any material changes will be communicated to you by posting the updated policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Site following the posting of changes constitutes your acceptance of such changes.
This Privacy Policy is governed by and construed in accordance with the laws of India, including but not limited to the Digital Personal Data Protection Act, 2023, the DPDP Rules, 2025, the Information Technology Act, 2000 and the rules enacted thereunder, and the Consumer Protection Act, 2019. Any disputes arising out of or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra, India.
Plus Value International Trusted Since 1991
